*Please note, the above image is not work of One Deep Design.

Walking through your local Westfield shopping centre, it is easy to see the effect advertising has on the every day consumer. Advertisements in shopfront windows, advertising on massive LCD screens hanging from ceilings, heck, there is even advertising under your feet! Advertising absolutely everywhere…

While we are on the subject of advertising and shopping centres, it was just the other day I saw something unusual, 3 or 4 employees moving through the busy crowds holding banners and wearing mini billboard advertisements on their backs. Despite a touch of humiliation I’m sure the teenagers felt, they were certainly receiving looks from everyone around them. This kind of reminds me of what they say in Hollywood, ‘Any publicity is good publicity’ and I believe there is a certainty of truth in this which can be applied to Brisbane advertising.

Moving outside of the cool air-conditioned shopping centres, if you live in Brisbane like I do, I’m sure you would have seen somewhere amongst your travels, a small crew of scooters all towing similar billboard advertising behind them. Again, as humorous as it looks, they are definitely attention grabbing wether you like it or not and usually seem to spark a small conversation amongst viewers. If you ask me, these ideas are genius as Brisbane advertising is all about seeking as much attention as possible, that is what it really comes down too.

Brisbane advertising is a booming industry, where we are seeing each and every day new marketing strategies evolving, gimmicks and creative ways to spread brand awareness, engage with customers and turn leads into sales. This is where the million dollar question arises, ‘With so many Brisbane companies advertising, how do I get noticed above everyone else?’

• The first step is the most important one in my eyes and that is laying a solid groundwork; recognise your target audience. I’m sure you’ve heard this one before, but never underestimate the importance of this.
• Now that you know who you are targeting, where are they looking? Example, say you are boutique kitchenware store of all things, then no doubt you would benefit with a full page advertisement in one of Australias popular cooking or homeware magazines. Or maybe your company regularly features displays at trade shows, roll-up banner advertising, flags and posters, advertising brochures and flyers are ideal for this scenario. Keep in mind, the more you awareness you can spread, the more brand equity and recognition you build.
• Budget. Wouldn’t it be great if we didn’t have to worry about this one? Well unfortunately we do, so before you start thinking about advertising top to bottom, front to back on the side of a city bus, you must firstly establish your advertising budget. Usually your graphic designer or advertising agency will assist you with this, should you need it. At One Deep Design, we certainly work with our clients to gather advertising costs and options across an array of medias.
• Now that I’m breaking the Brisbane advertising process down, I’m starting to think I may have told you a small lie, each step really is just as important as the next. As this is the graphic design step for your advertising materials, this is what people actually see and accordingly develop opinions of your company. By using clever graphic design, advertising experts positively and visually communicate your message to target audiences. Just look at the examples above to see how vitally important quality graphic design is to advertising campaigns.

The great thing about advertising is, there really are no limits, I find this fascinating. Advertising is such a wide area. Advertising today is not limited to traditional ways of newspapers and magazines, the digital world is or should I say, already has, created a major impact on the advertising world. When I say digital, this not only means the internet but also the boom of smart phones, social media and digital medias like LCD screens and LCD billboards etc. Advertising is slowly but surely becoming more interactive, with the latest craze being QR codes a perfect example, not to mention the couple examples I gave in the first few paragraphs…

I do get a kick out of seeing and creating new, unique ways to advertise. Some of these advertising strategies I see and create are very bold and are often my favourites, funny enough also usually the most successful ones too. Defining a successful advertisement is simple, it grabs attention and gets viewers to take action. To cover all the various ways brands of today are advertising and promoting their products, would be one huge post, and a slight overkill. Really all you need is to climb aboard the advertising bandwagon is, think outside the square with big ideas and a creative team on your side to execute those ideas.

Leave a comment and tell us about your advertising strategies or a success story, no matter how big or small, we would like to hear about it. And like always, any advertising or general questions fire away…

Best of luck on your brand awareness journey!

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