If you’re curious to find out what it takes to create a successful brand identity your customers will love and your competitors will fear, then this is a guide for you.
In an effort to teach buddying entrepreneurs how to create a brand identity that will not only stand out in a competitive market, but also look mighty sharp, I created this easy-to-read 70 page guide to set you in the right direction.
Here is what you will learn inside ‘How to look a million bucks’:
Facing the tough questions – This chapter runs through all the questions you must get clear on before anything else. It covers how to pinpoint who you are, how to profile your perfect customer and how to identify your closest competitors.
Preparing to get creative – Inspiration is a wonderful thing and we dive into the best places to find it. As well as how to select the ideal designer for your brand.
Crafting the perfect logo design – There are 5 boxes every logo should tick, plus an additional 2 factors that will make or break an identity. This chapter includes plenty of examples to keep the inspiration flowing too.
Creating an impact with the identity – With the logo taken care of, the next step is just as important and involves bringing in the reinforcements to ensure your brand creates a hefty impact. Again, plenty of examples to show you what’s hot.
Bringing your identity to life – Now that the groundwork is in place, it’s time to bring your super-versatile brand identity to life, both offline and online. This is the step where you will truly understand the meaning behind ‘consistency is king’.
Where to from here – With an identity you now can’t take your eyes off, it’s about getting out there and in front of your perfect audience. This is where I share some of our favourite fast growth resources, including brilliant blogs, podcasts and videos.
The plug – This is where I give you a pat on the back for taking pride in your brand appearance and we part ways.
I hope you enjoy ‘How to Look a Million Bucks’ and take away some really good points that will help you on your journey to success. When you finish, if you feel as though some of your friends and partners could benefit from this guide, then feel free to share it around. Remember, sharing is caring and what goes around, comes around!