A consistent identity is the foundation for any engaging brand.
Did You Know...
The concept of brand identity originated from farmers using burning hot irons to identify their cattle? Today the concept remains the same, except we use our burning hot solutions for identifying your brand!
At One Deep Design, we understand all the complicated lingo which seems to go hand in hand with brand identity, but we like to keep things simple while connecting with our clients. To be break it down your logo is just the beginning. Graphic elements, imagery, corporate colours and typography are all components of an identity and play a big role in developing a memorable brand.
For some small businesses it may only be a matter of a logo and a couple corporate colours to get up and going, and not necessarily an entire brand identity, which is fine. On the other hand companies who rely on making an impact in the market place, don’t stand a chance without a defining brand identity. Without trying to scare the pants off you, we do live and work in very cutthroat times. Consumers of today have no time for boring brand identity, consumers want interesting brands that thrive personality. Brand identity must accurately and visually portray your company’s culture, ethics and promise. Investing in a brilliant brand identity assists customers to communicate, gain trust and engage with your company.
When developing your brand and identity, a style guide is a brilliant way to maintain and protect it.
A style guide enforces the consistency of your brand, with set rules and effective demonstrations of how each element of your identity can and cannot be used.
We tailor style guides to suit your individual needs. Smaller companies may not require anymore than just the essential design elements, where as larger companies may require more detailed guidelines.