To back their slogan of being ‘The Breeders Choice’, Tornado couldn’t afford to compromise their brand with unattractive graphic design.

Tornado Kennel Wash is a concentrated formula used mainly for… You guessed it! Washing down dog kennels, but also can be used for household and industrial cleaning. To brand their new batch of formula we were given the task of designing fresh labels for the product containers.

One of the few prerequisites was to include a thorough-breed dog (preferably a Doberman), to grab the attention of breeders and race-dog trainers. So of course we included a happy looking Doberman sitting nicely to the left of the label. And overall bright, vibrant colours to stand out on a cluttered store shelf.

Oh, and we must mention the guys at Tornado, were over the moon (please excuse the old folk terminology) with the outcome and are anticipating an increase in sales to follow.

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