Okay, so your company recently hired a graphic designer to re-brand, you have a nice new appealing look and are now in search of the right printer for a top quality result…

Now the first few questions you will need to answer will go something like this; Which stock would you like to use? Are you printing in CMYK or Pantone colours? Do you require any embellishments, if so what are they? Spot UV, Embossing, Matt Cello? …you get the idea of where this is going.

Admittedly without being in and around print for the last 7 years, I would be in the same position as you probably are right now, slightly confused. This is the benefit of using Brisbane print management, (such as One Deep Design creatives). Print managers save you all the confusion and hassle, simply because they deal with successful print projects just like yours, day in day out!

Brisbane print management teams have one thing in mind and that is to achieve a brilliant final product. Print managers know who all the award winning printers are and they also know which printers don’t produce top work (the ones who should be avoided like the plague, they are out there). Print managers source the right printer for each one of your projects even if they are across an array of medias, so you only need to deal with the one person. For example say you have business cards and stationary to be printed, they would best going to an offset printer. Whereas if you had a series of roll up banners or A-frame signs to be printed, these would go to a large format printer. Maybe, your graphic designer has created a small brochure that you only require 20 copies of and you need them quick, well then the best option would be use a digital printer for cost effective and fast turn around reasons. These are just a couple of options a print management company will weigh up for you.

Also for those slightly tricky jobs, quality control such as ‘press checks’ are carried out to ensure everything is up to scratch and exactly how it should be. The upside of getting a great Brisbane print management team working on your side is they will handle all your projects from post graphic design through to delivery (from start to finish). Did someone say ‘convenient’? The way I see it is, print management is a worthwhile investment to protecting your brand from amateur printed materials.

I’m going to throw this out there and I’m sure most other graphic designers would agree with me (…maybe not so much you web designers!!). Even though the world we live in becomes more and more online and digital based each day, please remember, print is always going to be that extra bit more personal to your consumers. For example, compare an email versus a handwritten letter, which one gives you a more personal vibe? The handwritten letter of course…

Share your thoughts on print with us and tell us does your company use print management services or considered print management?

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