Branding - Why it is so important?
Life’s great when you not only look better than your competitors, but also appeal to your perfect audience. We know it as the ripple effect of clever brand design.
Brand design is the term we dub for creating an almighty identity, to wipe out your real-world fears of being perceived as an un-credible and untrustworthy business. Beginning with the all important logo development, brand design then takes it one step further, creating a recognisable and consistent theme across your brand, both offline and online.
With an impressive identity to power your company along it becomes easier to penetrate market and leave an impact. Good design is good business.
The 4 Instant Benefits of Branding
- Create an awesome first impression with new prospects.
- Become easily recognizable & attract people who want to spend money with you.
- Immediately boost the perceived value of your products & services.
- Visually separate your company from competitors.
How We Move You Towards Better Business
If you can picture these benefits making a difference to your bottom line, then it’s best you know how we get you there. Our process is not to reinvent the wheel, instead our process is to use a well tested, robust and proven method for branding success.
And it all begins with the tough questions, forcing you to get really specific on what your company is and who it is for. From there we narrow in on your competitors to discover what type of game they’re bringing. To create a brand that packs-a-punch, we must find a design solution that hasn’t been explored by any of your competitors.
With solid groundwork to build from the creative process begins to take shape, while of course, keeping you posted along the way. In saying this, it’s important to note our process is not a great fit for all – but for two groups in particular, the fit couldn’t be more snug…
All day everyday, we work with:
Startups & New Businesses
We express what makes you exceptional. Prior to takeoff, we create a powerful brand identity so you can launch your new product or service with confidence and a clearly defined message. Brand design is key to gaining market trust and acquiring new customers.
Revamps & Rebrands
In the world of branding, consistency is king. Our role is to keep your brand design consistent with the direction of your company. No matter the reason for your company choosing to rebrand, we will help you to regain a competitive advantage and stay relevant.
Here's a recent example of our branding approach:
Foundr is one of our clients we were thrilled to work with recently, being these guys are delivering tremendous value to the entrepreneur space. Foundr is a top ranking magazine app, fuelling young entrepreneurs with strategies and tactics, extracted directly from the minds of top-tier entrepreneurs.
While the in-app purchases were steady, there was an area they were falling short; online. With a mediocre holding page, they lacked credibility with people discovering the brand for the first time. Needless to say, they were missing a great opportunity to win more business from a well-crafted website.
Scraping the existing website, we stepped in with a goal to make it very clear for new visitors to quickly learn what Foundr stands for. It was also priority to encourage these visitors to take action and ‘get the app’.
Since the overhaul Foundr have seen a considerable increase of app downloads, subscribers, shared content and more. An all round awesome result, and on top of this we’ve now created a red hot asset increasing the value of their business.
Plus a few more examples you must see...
Entrepreneur On Fire:
Kinesiology:
50 infographic:
Urban Intelligence:
Bloom Lifespan:
Brand Design: A Game-Changing Investment
Increase your perceived value
We both know your products and services are worth every cent, but is it clear for everyone else to see? Our creative approach to brand design makes it easy for all to recognise you have a credible company that offers true value. It's simple; when you look the part, people take you seriously.
Increase your perceived value
We both know your products and services are worth every cent, but is it clear for everyone else to see? Our creative approach to brand design makes it easy for all to recognise you have a credible company that offers true value. It's simple; when you look the part, people take you seriously.
Connect with an audience
We all have an ideal customer in mind, the trick is bringing them through the door. Well, brand design is almost the trick that brings them to the door, opens it and invites them in. Brand design creates a consistent theme that is easily recognised and appeals to your market.
Our Recent Clients
3 Killer Reasons To Work With One Deep Design
Killer reason #01
We guarantee to make you more visually appealing than your 3 closest competitors.
Killer reason #02
Some designers generalise; we specialise. Brand design for entrepreneurs is our niche and we embrace it.
Killer reason #03
Our creativity and design powered an infographic to viral status. To date, our infographic has claimed more than 18,000 shares!