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Building Brand and Trust with Consumers through Google Ads
In today’s fast-paced digital world, establishing a strong brand presence and earning the trust of consumers is vital for the success of any business. As online advertising continues to dominate the marketing landscape, harnessing the power of Google Ads has become a crucial strategy for brands looking to build trust with their target audience. In this article, we will explore how Google Ads can be a game-changer in building brand credibility and fostering lasting relationships with consumers. Understanding the Impact of Google Ads Google Ads, formerly known as Google Ads, is an online advertising platform that enables businesses to display their ads on Google’s search engine results pages and across its vast network of partner websites. With Google’s extensive reach and high user engagement, the platform has become an indispensable tool for marketers worldwide. One of the most significant advantages of using Google Ads is its ability to place ads in front of users who are actively searching for specific products, services, or information. This targeted approach ensures that ads are relevant to the user’s needs, increasing the likelihood of a positive response. Consistency is Key Building a strong brand through Google Ads starts with consistency. The messaging, visuals, and tone used in ads should align seamlessly with the overall brand identity and message conveyed across other marketing channels. Consistency fosters familiarity and recognition, helping consumers develop trust in the brand over time. Building a brand through Google Ads commences with an unwavering commitment to consistency, some insights from Nathaniel, an expert Ad manager of https://makkuro.com.au/adwords-management-perth. Nathaniel’s approach revolves around crafting a cohesive and unified brand message that resonates with our target audience across all ad campaigns. By maintaining a consistent tone, design elements, and values throughout our Google Ads, Nathaniel ensures that the client’s brand image remains clear and memorable, fostering recognition and trust amongst costumers. Nathaniel’s have a group of experts that meticulously curates ad content that reflects their company’s values, unique selling points, and commitment to excellence. From eye-catching visuals to compelling ad copy, every aspect of their Google Ads exudes the essence of their client’s brand. By consistently delivering an excellent message, Nathaniel creates a strong brand identity that stands out amidst the competition and leaves a lasting impression on potential customers. Whether a business is running text ads, display ads, or video ads, the key is to maintain a consistent brand voice and image. From the ad copy to the colours and logo, every aspect should reflect the brand’s core values and uniqueness. Leveraging Social Proof In an era of information overload, consumers are increasingly turning to social proof to make informed decisions. Social proof includes reviews, testimonials, case studies, and endorsements from satisfied customers. By incorporating social proof in Google Ads, businesses can showcase positive experiences and feedback from real customers, thereby instilling confidence in potential buyers. Google offers various ad extensions, such as review extensions, that allow businesses to display positive reviews from third-party sources directly within their ads. This can significantly boost the credibility of the brand and foster trust with prospective customers. Showcasing Trust Symbols Trust symbols, such as certifications, awards, and security badges, play a crucial role in building consumer trust. When consumers see that a brand is endorsed by reputable organisations or meets industry standards, they feel more secure and comfortable engaging with that brand. Google Ads provide an opportunity to include trust symbols in ad extensions, making them visible to potential customers. Whether it’s a “certified” badge or an “award-winning” accolade, incorporating these symbols in ads can reinforce the brand’s credibility and distinguish it from competitors. Transparency Builds Trust Transparency is the cornerstone of trust-building in any relationship, including that between a brand and its customers. Businesses should be transparent about their products, services, pricing, and policies to create a sense of authenticity and reliability. Google Ads can be used to communicate transparently with the audience. For instance, businesses can run ads that provide valuable information about their products or services, without appearing overtly promotional. By educating customers and addressing their pain points, brands can establish themselves as trusted authorities in their respective industries. Personalisation and Relevance The power of personalisation cannot be underestimated when it comes to building trust with consumers. Google Ads offer advanced targeting options that allow businesses to tailor their ads to specific demographics, interests, and search intent. By serving relevant ads to the right audience, businesses demonstrate an understanding of their customers’ needs and preferences. This creates a positive user experience, leading to a higher likelihood of conversions and increased brand trust. Responsive Customer Support Excellent customer support is fundamental to gaining and retaining customer trust. When consumers know that a brand is responsive and committed to resolving their issues, they are more likely to place their trust in that brand. Google Ads can be used strategically to highlight the brand’s commitment to customer support. For instance, businesses can create ads that direct users to a dedicated customer support page or a live chat feature, emphasising that help is readily available whenever needed. Building brand and trust with consumers through Google Ads is not only achievable but essential for sustainable business growth. By adopting a consistent approach, leveraging social proof and trust symbols, promoting transparency, personalising ads, and providing responsive customer support, brands can make a lasting impression on their target audience. Google Ads, with its vast reach and targeting capabilities, serves as a powerful platform to forge meaningful connections with consumers, ultimately leading to brand loyalty and advocacy. Embracing these strategies will position businesses at the forefront of their industries and create a robust foundation for future success.
Brand Management: Building and Sustaining a Strong Brand Identity
Today’s highly competitive corporate environment makes brand management essential to succeeding and retaining a dominant market position. A brand is more than simply a logo or a product; it represents the essence of an organisation, representing its principles, standing, and commitment to its clients. To ensure consistency and relevance across all touchpoints and strategically shape and nurture this identity, practise effective brand management. This article explores the value of brand management and offers information on the essential components of creating and maintaining a powerful brand. Defining Brand Management Brand management encompasses a set of activities aimed at developing, maintaining, and enhancing the perception of a brand. It involves a strategic approach to positioning the brand in the market, creating brand equity, and fostering brand loyalty among consumers. Successful brand management requires a deep understanding of the target audience, market trends, and competitors, along with a consistent and authentic brand narrative. Crafting a Compelling Brand Strategy A well-defined brand strategy is the foundation of effective brand management. It outlines the brand’s purpose, unique selling proposition, target audience, and key messaging. To craft a compelling brand strategy, companies must conduct thorough market research, identify customer needs and desires, and align their brand’s values with those of their target audience. This understanding allows companies to position their brand in a way that resonates with consumers and sets them apart from competitors. Creating a Distinctive Brand Identity The brand identity encompasses the visual and verbal elements that distinguish a brand from others. It includes the logo, typography, colour palette, and tone of voice used in all brand communications. Consistency is key to brand identity, as it helps build recognition and recall among consumers. Companies should ensure that their brand identity remains consistent across all platforms, including their website, social media profiles, advertising campaigns, and packaging. This consistency helps reinforce the brand’s personality, values, and overall message. Building Brand Equity Brand equity represents the intangible value associated with a brand. It is the sum of consumers’ perceptions, experiences, and emotions tied to a brand, influencing their purchasing decisions and brand loyalty. Building brand equity requires delivering consistent quality, offering exceptional customer experiences, and maintaining a positive brand reputation. A positive brand image helps companies command a premium price, enjoy customer loyalty, and withstand market fluctuations. Engaging and Connecting with Consumers In today’s digital age, brands must actively engage and connect with their target audience to foster brand loyalty and advocacy. Social media platforms, content marketing, and influencer partnerships provide excellent avenues for brands to interact with consumers, share their brand stories, and create meaningful connections. Engaging with consumers enables brands to gather feedback, address concerns, and adapt their strategies to meet evolving consumer expectations. Managing Brand Reputation Brand reputation is a vital asset that can significantly impact a company’s success. With the rise of online reviews, social media, and instant communication, managing brand reputation has become more challenging yet crucial. Companies must actively monitor online conversations, promptly address customer concerns, and leverage positive feedback to enhance brand perception. Transparency, responsiveness, and consistent delivery of brand promises are essential for building and maintaining a positive reputation. Managing brand reputation is a critical aspect of maintaining a strong and trustworthy identity in the market. It involves actively monitoring and responding to customer feedback, and addressing any concerns promptly and transparently. By having engaging customers, companies can build a positive perception of their brand. Implementing effective strategies to manage their brand reputation by delivering high-quality services, being transparent in communication, and promptly addressing any issues or crises that may arise. By prioritising their reputation, they gain customer loyalty, have positive relationships, and safeguard their long-term success. Adapting to Market Trends Successful brand management requires staying ahead of market trends and consumer preferences. The business landscape is continually evolving, and companies must be agile and adaptable to remain competitive. Brands need to monitor market trends, understand emerging technologies, and continuously innovate to meet changing customer needs. By staying relevant and responsive to market dynamics, brands can build a strong position and remain connected to their audience. Measuring Brand Performance Measuring brand performance is crucial to assess the effectiveness of brand management efforts and make informed strategic decisions. Key performance indicators (KPIs) such as brand awareness, brand loyalty, customer satisfaction, and market share help gauge the brand’s impact and identify areas for improvement. Regular monitoring and analysis of these metrics enable brands to measure their progress, fine-tune their strategies, and ensure the brand remains aligned with its objectives. Brand management is a multifaceted discipline that plays a vital role in shaping a company’s success. It involves creating a compelling brand strategy, crafting a distinctive brand identity, building brand equity, engaging with consumers, managing brand reputation, adapting to market trends, and measuring brand performance. By focusing on these key elements and consistently delivering on their brand promises, companies can establish and sustain a strong brand identity that resonates with consumers and drives long-term business growth.
Effective SEO Strategies for Boosting Online Visibility of Cleaning Companies
In today’s digital age, having a strong online presence is crucial for the success of any business, including cleaning companies. With the increasing competition in this niche market, it is essential for these businesses to implement effective Search Engine Optimization (SEO) strategies to enhance their online visibility. By utilizing the right SEO techniques, cleaning companies can improve their website’s search engine rankings, attract more organic traffic, and ultimately grow their customer base. In this article, we will explore some actionable SEO strategies specifically tailored to increase the online visibility of cleaning companies. Keyword research is the foundation of any successful SEO campaign. Cleaning companies should identify and target relevant keywords that potential customers are likely to use when searching for their services. Focus on long-tail keywords that include location-specific terms, such as “oven cleaning services in [city]” or “cleaning near me.” These keywords will help your website rank higher in local search results, increasing the chances of attracting local customers. Optimizing on-page elements is vital for search engine crawlers to understand what your website is all about. Ensure that your website’s title tags, meta descriptions, headings, and content incorporate relevant keywords. However, remember to prioritize user experience and avoid keyword stuffing, which can negatively impact your rankings. Create informative and engaging content that addresses common questions and concerns related to oven cleaning. Including high-quality images and videos can also enhance user experience and encourage visitors to spend more time on your site. For cleaning companies targeting a specific geographical area, local SEO strategies are crucial. Optimize your Google My Business (GMB) profile by providing accurate and up-to-date information, including your company name, address, and phone number (NAP). Encourage satisfied customers to leave positive reviews on your GMB profile, as this can significantly influence local search rankings. Additionally, ensure that your business is listed on relevant local directories and citation websites, such as Yelp and Yellow Pages. Content marketing plays a pivotal role in boosting online visibility. Create informative blog posts, articles, or how-to guides that revolve around the oven cleaning tips, maintenance, or the benefits of professional cleaning services. Share these valuable resources on your website’s blog section and promote them on social media platforms. Engaging content not only attracts potential customers but also encourages other websites to link back to your content, thereby boosting your website’s authority and search engine rankings. Link building is an essential aspect of SEO that helps establish your website’s authority and credibility. Seek opportunities to collaborate with relevant industry influencers, bloggers, or local businesses that can link back to your website. Participate in local events or sponsor community activities to increase your chances of obtaining high-quality backlinks. Furthermore, guest posting on reputable websites can also expand your online reach and attract more traffic to your site. When it comes to cleaning, implementing SEO (Search Engine Optimization) strategies can greatly benefit businesses by increasing their online visibility and attracting more potential customers. Optimizing website content, utilizing relevant keywords, and enhancing local search optimization are just a few SEO techniques that can help professional cleaning services rank higher in search engine results and reach their target audience effectively. With the help of SEO this cleaning company https://optimacleaners.com.au/oven-and-bbq-cleaning/brisbane/ maintain their business with more traffic and online presence. They get more customers by optimizing their website and making it SEO friendly. In an increasingly competitive digital landscape, oven and BBQ cleaning companies must leverage effective SEO strategies to increase their online visibility and reach potential customers. By conducting targeted keyword research, optimizing for local SEO, creating engaging content, focusing on mobile optimization, and actively managing online reviews, these companies can rise above the competition and drive more organic traffic to their websites. Implementing these strategies with consistency and adaptability will pave the way for online success, ultimately resulting in increased leads, conversions, and business growth.
Future Trends in Internet Marketing for Real Estate Business
The real estate industry has witnessed a significant shift in the way properties are marketed and sold in the ever-evolving digital landscape. Internet marketing has emerged as a powerful tool, enabling real estate professionals to reach a broader audience and showcase properties more engagingly and efficiently. As we look to the future, several trends are set to reshape internet marketing for real estate, enhancing customer experiences and transforming the way properties are bought and sold. Virtual and augmented reality technologies have gained significant traction in recent years, and they are set to revolutionize the real estate industry. With VR/AR, potential buyers can take immersive virtual tours of properties from the comfort of their homes. This technology enables them to visualize the layout, design, and features of a property, providing a more realistic and interactive experience. Furthermore, developers can showcase unbuilt properties, allowing buyers to explore and customize their future homes. As VR/AR technologies continue to advance, they will become integral to Internet marketing in the real estate sector. AI-powered chatbots are becoming increasingly popular in the real estate industry. These intelligent virtual assistants can handle inquiries, provide property information, and assist with scheduling appointments. Chatbots are available 24/7, ensuring prompt responses and improving customer service. AI algorithms can analyze user behaviour and preferences, enabling personalized recommendations based on individual needs. As AI technology continues to evolve, chatbots will become more sophisticated, providing enhanced customer experiences and streamlining the buying process. Influencer marketing is not limited to fashion or lifestyle brands; it is making its way into the real estate industry as well. Real estate influencers with a substantial online following can effectively promote properties and developments to their engaged audiences. Collaborating with influencers allows real estate professionals to tap into their credibility, trust, and established networks, reaching a wider pool of potential buyers. As social media platforms continue to dominate online interactions, influencer marketing will become an integral part of Internet marketing strategies in the real estate sector. Video content has already become a vital component of Internet marketing, and its importance will continue to grow in the real estate industry. High-quality videos showcasing properties and neighbourhoods provide a more immersive and engaging experience for potential buyers. Additionally, live-streaming property tours or Q&A sessions allows real estate professionals to interact with a global audience in real time. The demand for video content will only increase as internet speeds improve and technology becomes more accessible. Today most people are into watching short videos on TikTok, Instagram, Youtube and Facebook. They create short videos where they share ideas on what buyers seeking on a property. They also share legal advice on a property before selling it or having it in an auction. Real estate professionals will rely more heavily on data-driven marketing strategies in the future. Analyzing data from online platforms, social media, and user behavior will provide valuable insights into customer preferences, trends, and market demand. By harnessing the power of big data, real estate marketers can target specific audiences, optimize marketing campaigns, and personalize experiences. Data-driven marketing will enable more efficient and effective decision-making, driving better results in terms of lead generation and conversions. The future of Internet marketing in real estate is brimming with exciting possibilities. These strategies that were discussed are just a few of the trends that will reshape the industry. Embracing these advancements will enable real estate professionals to provide enhanced customer experiences, reach a broader audience, and achieve better marketing results. As technology continues to evolve, real estate professionals need to adapt and leverage these trends to stay ahead in the digital landscape.
Creating a Personal Brand Design: Unleashing Your Online Identity
In today’s digital age, establishing a personal brand on the internet has become more crucial than ever. With the vast amount of information available online and the ever-increasing competition, it is essential to differentiate yourself and leave a lasting impression. Personal internet brand design is the art of crafting a unique online identity that reflects your values, expertise, and personality. In this article, we will delve into the key elements of personal internet brand design and provide valuable insights to help you build an authentic and memorable online presence. Before embarking on your personal internet brand design journey, it is vital to define your purpose and identify your target audience. Ask yourself: What are your passions, skills, and unique qualities that set you apart? Who would benefit the most from your knowledge and expertise? Understanding your purpose and target audience will help you create a focused and tailored brand that resonates with your desired community. Every strong brand has a compelling story behind it. Your brand story is an opportunity to connect with your audience on a deeper level and build trust. Think about your personal journey, the challenges you’ve overcome, and the experiences that shaped you. How can you convey this narrative in a way that engages and inspires others? Remember to be authentic and genuine—your brand story should reflect your true self. Visual elements play a significant role in personal internet brand design. Your visual identity includes your logo, colour palette, typography, and overall design aesthetic. These elements should align with your brand story and personality. Consider the emotions and values you want your brand to evoke. Do you want it to be vibrant and energetic, or perhaps more sophisticated and calming? Seek inspiration from various sources, but strive for originality to stand out from the crowd. Content is the lifeblood of personal internet brand design. It allows you to showcase your expertise, share valuable insights, and engage with your audience. Whether it’s through blog posts, videos, podcasts, or social media, consistently creating high-quality content is essential. Identify the platforms where your target audience is most active, and tailor your content to their preferences. Focus on delivering value and building meaningful connections rather than merely self-promotion. Consistency is key to building a strong personal internet brand. Ensure that your brand identity, messaging, and visual elements remain consistent across all platforms. Use the same logo, colours, and tone of voice to create a cohesive experience for your audience. Consistency builds trust and makes it easier for people to recognize and remember your brand. Building a personal internet brand is not a one-way street. Actively engage and interact with your audience to foster a sense of community. Respond to comments, answer questions, and participate in relevant discussions. Show appreciation for your followers and supporters. By nurturing these relationships, you can create loyal brand advocates who will spread the word about your brand. The online landscape is ever-changing, and personal internet brand design is no exception. Embrace change and be open to new opportunities and trends. Regularly evaluate your brand’s performance and adapt your strategies accordingly. Stay informed about industry developments, technological advancements, and changes in your target audience’s preferences. By continuously evolving, you can ensure that your personal brand remains relevant and impactful. Personal internet brand design is a powerful tool for establishing your online identity. By defining your purpose, crafting a compelling brand story, developing a unique visual identity, creating engaging content, and consistently engaging with your audience, you can create an authentic and memorable personal brand. Remember, building a personal internet brand is a journey that requires dedication, persistence, and a willingness to learn and adapt. So, unleash your creativity, embrace your uniqueness, and leave a lasting impact with your personal internet brand design.
AI Generated Content: Helpful or Spammy?
Artificial Intelligence (AI) has been used in various aspects of digital marketing for some time now, including content creation. AI-generated content has its place in SEO, but is it helpful or spammy? When Google announced the helpful content update, many wondered if AI-generated content would be impacted by this potentially sweeping change, similar to the Panda algorithm update of 2011. So far, no major impact has been recorded and the question remains whether AI will eventually replace actual writers. Let’s take a closer look at AI-generated content and how it works. How Does It Work? AI-generated content works by taking existing information from other sources and rephrasing it into new content. This means that when you create an article with AI-generator tools, you are essentially taking pieces of existing articles, changing some of the words around, and combining them into something new. In essence, this is very similar to what a human writer would do when researching topics and then crafting an article based on their findings. The Pros and Cons of Using AI Generated Content Artificial Intelligence (AI) generated content is becoming more popular among website owners looking to save time and resources while still producing quality content. AI generated content can be a great asset for businesses, but it also comes with certain risks that need to be managed. Let’s take a look at the pros and cons of using AI-generated content on your website. The Pros of AI Generated Content One advantage to using AI-generated content is that it allows website owners to quickly produce large amounts of copy without having to spend time doing research or writing original work. This can help save time and resources while still generating quality content that is optimized for SEO purposes. Additionally, many AI tools are designed with user experience in mind, which can lead to improved engagement from visitors as well as better overall search rankings since they are now consuming higher quality material on the site. The Cons of AI Generated Content While there are many advantages to using AI-generated content, there are also potential drawbacks that should be considered before taking the plunge. One concern is that using these tools could lead to plagiarism issues if not used properly as well as potential copyright infringement in some cases since the software repurposes material from other sources without permission or attribution. Additionally, some people worry that too much reliance on automated tools could lead to a decrease in overall quality of online copy, which could hurt user experience and search rankings over time. Important question to answer is – can Google recognise AI generated content? Some people claim they can, dues to NLP algorithm, but reality is probably much different – ai generated content as far as it is unique, can be extremely difficult to get flagged. Other thing is – AI generated can’t be used everywhere. Once it could work for blogging, it definitely is not a good solution for website content for some professional fields, where every piece of information counts and plays significant role in the copy. Good examples can be a law firm, or a training organisation (RTO) – in such areas you need content where every coma and full stop counts. We interviewed Peter, from Core Security and he said “In my opinion, in our niche AI generated content can be used only for social media or some “light blogging”, for all relevant pages we need to have it manually generated and checked multiple times as we are audited by the RTO government body and, if our content doesnt fulfill their expectations it has to be amended straight away. We already had this problem not long ago on one of our course pages: https://coresecurity.wa.edu.au/safety-courses/cert-iv-in-work-health-and-safety/ Overall, whether AI generated content is helpful or spammy depends on how it’s being used and for what purpose. For website owners looking for ways to quickly generate large amounts of copy without spending too much time researching or writing original work, automated tools like this can be useful as long as they are used responsibly and within legal limits. However, relying too heavily on these types of solutions could have negative impacts on both SEO efforts as well as the overall quality of online content due to lack of creativity and insight which only humans can provide. Therefore, it’s important for users of these technologies to understand both the advantages and disadvantages before implementing them into their digital marketing strategies.
Web Design: The Colour Psychology for Your Business
Web Design: The Colour Psychology for Your Business Colours instantly relay an impact to the visual views of the audience. It extends a feeling, a thought, an impression and sometimes a judgment. Colours contribute to the brand image of the business. It also helps attract the right target market. Colours are used not only for aesthetic but rather, it is utilised to project a sense of character to a place, a thing, or a brand. Every colour pertains a certain psychological impact on people. Set for example the colour red. Red projects a sense of urgency and sometimes can be seen as a sign of danger or mistake. Fast-food chains often use red to impose that it is a fast-paced environment. People come to eat and leave. It is not a place for dinner engagements that require hours of chatting and drinking wine. Thus, red is a common colour used to project the need for making an outright decision quickly. Your online profile must project the image of your brand. It has to be cohesive to your products, marketing scheme, target market and brand image. The design of your website must be carefully curated to instantly impact and indulge interest to your target consumers. Hence, colours need to represent your brand adequately. The Importance of Colour Psychology Colour psychology is an important tool in effectively magnetising your target market. A large percentage of consumers get influenced by colours in making a purchase decision. The first thing the people look at when deciding on buying the product is the appearance. It has to appeal to them in such a way that will drive them to consider buying. The second thing consumers consider is texture. Consumers will touch the product and see whether it has a smooth, a rough, or even a comforting surface. The last thing they will check is either the smell of the sound of the product. Thus, within the 90 seconds of observing the product, subconscious judgment from the viewer will happen and the colour is one of the major aspects that will leverage your brand image and recognition. Colour increases the chance of the brand to be distinctly recognised. The colour you choose for your brand will have a lasting impact on your market. It will help your brand build a unique image to your target market. Colours in Web Design Colour can significantly improve comprehension, learning, and readability. Strategically combining multiple colours and placing them accordingly will help in designing a clear visual impact to your audience. Colours will project the intended brand image. Identifying the best colour to represent your brand will aid in effectively reaching your potential buyers. Thus, it is best not just to pick a random colour from the colour wheel, rather, it’s ideal to research the psychological value it represents. Primary Colours and Their Meaning RED Red is a tenacious colour that arouses strong emotions, increases appetite, elevates passion and intensity, and also a symbol of love. Red in marketing is an effective aspect creating a sense of urgency that effectively works to impulsive shoppers. Red is also utilised by restaurants to increase appetite and intensify emotions. Red is an ideal colour if you want to project an urgent call for action. One of the nice examples of website in this colours is website of australian company Prompt Glass. YELLOW Yellow is a mellow hue that delivers warmth and cheerfulness. It also helps stimulate mental processes and vitalise the nervous system. Additionally, yellow is also one factor that encourages communication in certain situations. On the other hand, too much yellow can cause eye strains and fatigue. Yellow in marketing is a good representation of youthfulness and optimism. It can also aid in grabbing attention to passersby. Moreover, yellow adds up to the clarity of the message the brand wants to share to its target audience. BLUE Blue is often associated with peace and calmness. It is also the preferred colour of the male market. However, blue is not an ideal colour to represent food. It slows down the appetite substantially. Blue also plays a role in the human perspective of life on Earth. The sky and the ocean are concrete examples of such perception. Blue in business is an effective colour in increasing productivity due to its non-invasive quality. It is also used by brands that want to establish credibility and trust. Blue brings a sense of security to the eye, hence, blue is optimised to create a reputable brand image. Secondary Colours and Their Meaning ORANGE Orange is a cheerful colour that also evokes excitement and warmth. Orange could sometimes present a warning or caution effectively. Orange in marketing is useful for a call to action buttons since it signifies aggression at a certain level. Additionally, orange also flaunts a cheerful, friendly, and confidence. It is an ideal colour for brands that offers happiness to its target market. GREEN Green presents tranquillity and health. It also symbolises money and new growth. Green is also an effective colour for an office space. It creates a sense of serenity and clarity. Green in marketing is effective for projecting calmness in the environment. It is also a good representation of money. Thus, many banks choose green in their logos. PURPLE Purple is a symbol of royalty. Thus, it shows off wealth, success, and wisdom. Purple in marketing projects creativity and beauty. It is used to persuade beauty product consumers. Purple also helps evoke calmness and soothe moods. Colours are vital in designing a website. It is the first thing that catches the eye of the audience. Colours must be strategically chosen to effectively represent your brand.
[INFOGRAPHIC] 6 Ways To Make Customers Fall In Love With Your Brand
Have you ever wondered why some brands have a cult like following, while others struggle to get any recognition? Well, here are six ways to dramatically improve your chances of becoming a sought after, loveable brand. While some of the statistics we uncovered were expected, others really gave us a shock. For example, did you know adding a testimonial to your website could increase sales by up to 250%? – This happened to one of our customers Click on the infographic to view full size version. Fast, hard-hitting tweets to engage your followers. More than 90% of buying decisions are influenced by visual factors. 73% of customers love a brand cause of friendly customer service. 70% of customers prefer getting to know a company via articles rather than ads. Customer loyalty can be worth 10 times as much as a single purchase. Adding testimonials to your website can increase sales by up to 250%.
Why We Had No Choice But To ‘Niche Down’ & FOCUS
When we’re wet behind the ears and only beginning to make waves within our industry, it’s hard not to jump at every opportunity that comes our way. Our minds are programmed to be constantly churning out new ideas and fresh formulas to attract more customers and tap into a bigger share of the market. But what if these opportunities and ideas are only distractions in disguise? The more the merrier. Most of us have considered and usually followed through with either adding a new service, introducing a new product, loosened the criteria of our ideal customer or possibly even started a second company. After all, it does seem like another way to grow our business and capitalize on the opportunity at hand… Well in 2010, One Deep Design was a prime example for this train of thought. We decided to expand our list of services to include just about everything that fell under the creative title. We went from a no frills graphic design company to offering graphic design, photography, print management, web design and SEO. We were exactly what our business cards said, ‘full service creatives’. And if you asked us who we work with, we would of very broadly told you, ‘small to medium businesses within Australia’. What were we thinking? Like many, we believed to increase our workflow we would offer more services and cater to a bigger market. We were certain this was going to open our doors up to acquiring even more clients and make us look like a big player within our industry. Well, not so fast… We soon realised this wasn’t going to plan, regardless of how good it sounded in theory. We weren’t acquiring customers at the rapid rate we had originally envisioned; in fact there was very little improvement at all. The problem with a ‘we do it all’ approach is, it is easy for people to get the wrong impression. Everyone presumed we knew a little bit about a lot, but not a lot about anything. No matter how knowledgeable and capable we were with each one of these services, the message wasn’t getting across. The reality was we hadn’t made an impact in one market alone, yet we were attempting to tackle 5 individual markets head on. We were a small business with no defined niche, in an extremely cutthroat market. Without specialising in anything we didn’t have an edge – this was a problem. This called for us to take a step back and look at the bigger picture. The way we had positioned our company was holding us back from growing to the scale we had planned on. It was time to ‘niche down’ and get very clear on who we wanted to appeal too. Putting on the blinkers. To get things underway our first step was thinking about the projects we loved to work on and the projects we despised. For us, the brand design projects have always been most exciting as we can ultimately shape and improve the entire image of a company. The effect this has on a company is massive and it’s something we enjoy being a part of. These types of projects also take up a good chunk of time so we don’t have to focus on bringing in plenty of smaller jobs to fill up the day. The time factor also means we form a better relationship with our clients, which often leads to many things such as referrals and ongoing work. It had become clear; narrowing in on brand design was one step in the right direction. Then along came the tough questions… Who do we enjoy working with and helping? Is their a particular industry we gravitate towards? Is there a group of people we can relate to more than others? What inspires us to create exceptional results? After going through a healthy pile of notes, we noticed a common theme pointing towards one group of people. It was obvious our ideal customers were the entrepreneurs of Australia. While I have simplified this a lot, it wasn’t a simple task we mashed out in one afternoon. It was a lot of ‘humming and hawing’ that took us close to two weeks to really narrow down and be confident about a newly targeted approach. Without sounding too dramatic, it did require huge amounts of thinking and a complete mind shift from previous ideals. Brand design for entrepreneurs: a micro-niche is born. Since identifying our micro niche we are now perceived as specialists, instead of the guys that will take anything you throw their way. People can see we create brands all day everyday, so naturally presume we must be damn good at it! As a result of niching down we now land more of our bread-winning projects and work with other entrepreneurs who are passionate about what they do. For us, it’s a good place to be right now. Fear of missing out. For some, the idea of ‘niching down’ seems like a bold move; it’s what we call the fear of missing out. They are afraid that if they give their long list of services the chop, or get specific about their ideal customer, work will dry up all together. However it is much the opposite, I would like to share with you one paragraph from the book ‘Become a Key Person of Influence’ that I believe hits the nail on the head… “Use a sniper rifle, not a shotgun. Intuitively, people believe that taking a general, encompassing approach is more effective, but evidence shows it is not. When you try to catch everyone in your net, you catch no one. The ‘cast your net wide’, or more graphically, the heavy artillery shotgun approach to business is well and truly dead. A broad approach is especially ineffective when you are starting out. You need to become a laser-sharp marksman focusing on a very specific micro-niche.” It was this fear of missing out that motivated our initial change in
